This social media corporate training workshop will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.

8:30 - 8:45 Getting Started

   •Announcements

   •Introductions

8:45 - 9:00 Agenda

   •Meet Gern Blanston

   •Social Media you’ve never heard of, aren’t relevant, and we’re not going to cover today

   •Social Media you may have heard of, might be relevant, but we’re still not going to cover today

   •Social Media sites you most likely have heard of, are relevant, but we’re still not going to cover today

9:00 - 9:30 Why Are We Here?

   •Case Study: Twitter to CNN

   •Case Study:  Social Events to Austin American Statesman

   •Case Study:  Blogs to CBS 11 in Dallas - Lessons Learned

9:30 - 10:00 SEO101: The Basics

   •Brief Overview of Search Engine Optimization

   •Keyword Research

   •Linking Strategies

   •Anchor Text

10:00 - 10:15 Break

10:15 - 10:45 Online Communities: Facebook, LinkedIn, MySpace

   •Facebook Promotions

   •Outreach via LinkedIn

   •MySpace - Dead or Alive?

10:45 - 11:15 Twitter

   •Twitter Best Practices & Strategies

   •Twitter-related Applications

   •Monitoring the Twittersphere

11:15 - 11:30 Q&A

11:30 - 12:45 Lunch Break

12:45 -  1:30 Marketing Through Online Text Based Platforms

   •Blogging/Comments

   •Social Bookmarking with Delicious.com

   •News Aggregation with Digg.com

1:30 - 2:00 Audio, Video and Image-based Social Marketing via YouTube & Flickr

   •Image Sharing with Flickr

   •Video Sharing Blip.TV

   •Viral Video with YouTube

2:00 - 2:45 Bringing It All Together - Making All Your Social Media Profiles Work Together

   •Friend Feed

   •FeedBurner

   •Ping.fm

2:45 - 3:00 Break

3:00- 3:30 The Social Media Marketer’s Toolbox

   •Software

   •Hardware Overview

3:30 - 4:00 Measuring Success

   •Brand Reputation Monitoring using Google Alerts, Trackur, and Radian 6

   •Analytics overview with Woopra and Google Analytics

4:00 - 4:30 Q&A/Wrap Up

4:30 - End